I am Nigerian. My passport says I am and although I have been away from the fatherland for a long time, a lot of my life and fondest memories lie there. As a nomad in the world, I have had the privilege of being introduced to the beauty of visual arts in all it’s forms. I have watched with interest the world of Animation films/TV and how it has been influenced by cultures and cultural beliefs. From American marvel, to Japanese manga and the European fusion.
And now, my focus returns to the African continent with curious apprehension. I want to see what my people have done. I find the film industry has grown exponentially and has built a name for itself worldwide. We all know Nollywood. Even if we have not watched the movies, they are played on our TV channels, in our cinemas and advertised on our billboards. It has opened a window into modern Nigeria, Ghana and various other African countries.
But, what has happened to the ‘Animation Industry’? The mix of African art, culture and the wealth of actors and characters we have, should give Africa the edge on this market too. Yet from all research we are still up and coming. With exception of a few companies from countries like South Africa and Kenya building a reputation on an international scale, a lot of effort and work has been put in from many small and passionate companies all over the African continent with only the internet as their display. Many are struggling to be acknowledged in their own society. My admiration is for the creators of ‘Pokou Princess Ashanti’ a 3D Animation by our Ivorian counterparts. They have worked hard to build awareness of their work in their society and it was released in various cinemas in Côte d’ivore. Other independent artists are making political satire, music and there is a lot of talk about various TV series bringing some excitement to the genre. Crowds are waiting to be wowed by the next big thing.
This is where we come in. We want to build a bridge between the people and the industry. We want to make the world see what Africans can offer and more importantly let Africans fall in love with another form of African arts. With globalisation, every continent has been influenced by Africa and we want to be part of this.
We are Pure…, We are You…,
– PureNaijaEnt™LTD® –